Important Information

This Privacy Notice is a source of information which explains how we, as a data controller, (fancy title!), process your personal data using this website or other means, including any data you may provide through this website when you purchase a product or otherwise interact with us.

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Processing is a broad term and includes, (amongst other things), collecting, recording, storing, amending, reviewing, using and deleting personal data.

 

Personal data relates to a living individual who can be identified from that data.

 

Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession. The data controller decides how your personal data is processed and for what purpose. The processing of personal data is governed by the General Data Protection Regulation (GDPR).

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Information Collected by Us

If you have registered with us, or ordered items from us, we collect the information you provide to complete your order such as your name, email address, telephone number, postal address and the method you chose to make your purchase with. We also collect information about how you use our services, such as types of content you view or engage with or the frequency and duration of your activities.

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In addition, our servers, logs and other technologies automatically collect certain information (see below) to help us administer, protect and improve our services; analyse usage and improve users’ experience. We share personal information with others only as described in this policy, or when we believe that the law permits or requires it.

Information We Collect Automatically

Cookies:  We may use cookies and other technologies such as web beacons, web storage and unique advertising identifiers to collect information about your activity, browser or device. This data helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means we will not be able to identify you individually. If you prefer, you can remove or reject browser cookies through the settings on your browser or device. However, rejecting or removing cookies could affect the availability and functionality of our services. For further information on our use of cookies, please see our Cookie info above.

Device information: We may also collect information about your device each time you use a site. If you have an account with us, we may collect information from or about the computers, phones or other devices where you log into our services. We may associate the information we collect from your different devices, which helps us provide consistent services across your devices.

 

Here are some examples of the device information we may collect:

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• Attributes such as the operating system and hardware version, browser type and IP address.

• Log information: We also collect log information when you use our website including:

• Details about how you’ve engaged with us

• Device information, such as web browser type and language

• Access times

• Pages viewed

• IP address

• Identifiers associated with cookies or other technologies that may uniquely identify your device or browser

• Pages you visit before or after navigating to our website

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How we use your personal information

We use your information in several different way as follows:

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• Name and contact details - To deliver the purchase to you and send you updates about the status of your order. We may use this information to send you information about new products or services.

• Legal basis under GDPR: Perfomance of contract, Legitimate interests, Consent

• Payment information - (We do not store this information) - To take payment and give refunds. Legal basis under GDPR: Performance of contract

• Contact history with the company - To provide customer service. Legal basis under GDPR: Performance of contract, Legitimate interests

• Information about your device and how you use our website - To improve our website and product offering. Legal basis under GDPR: Legitimate interests

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How long will your personal data be kept?

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We will hold on to your information for as long is needed to be able to provide the service to you and maintain our company transactional records, or where you have given consent to contact you with offers and other marketing purposes, until you notify us otherwise.

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If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after it is no longer needed to provide the service to you.

Your rights in relation to your personal data

You have the following rights in relation to our processing of your personal data:

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Right to be informed
You have the right to be informed about how your personal data is being used - hopefully this Privacy Notice explains it all.

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Right to access
You have the right to access the personal data we hold on you which allows you to be aware of and verify the lawfulness of the processing.

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Right to rectification
You have the right to have personal data rectified if inaccurate, out of date or incomplete.

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Right to erasure
You have the right in certain circumstances to have personal data erased, also known as ‘the right to be forgotten’.

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Right to restrict processing
You have the right to request the restriction of your personal data in certain circumstances. When processing is restricted, we are permitted to store the personal data, but not use it.

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Right to object
You have the right to object to any personal data processing which is based on legitimate interests of the controller or public interest unless there are compelling legitimate grounds for the processing which are sufficient to override your interests, rights and freedoms or the processing is for the establishment, exercise or defence of legal claims.

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Right to data portability
You have the right to request that, in the case of automated data only, where possible we transfer elements of your personal data to another data controller.

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Right to automated decision making and profiling
You have the right to not be subjected to decisions based solely on automated processing.

For further information on each of these rights, including circumstances in which they apply, please refer to the Information Commissioner’s Office (ICO) website www.ico.org.uk

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If you wish to exercise any of the above rights, you can make a request to us by email or by using our 'Contact Us' form. You will be asked for information to identify yourself showing your name and address. The information will be provided by us within one month of request. We may extend the period of compliance by a further two months where requests are complex or numerous. If this is the case, we will inform you within one month of receipt of request and explain why the extension is necessary.

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you feel any part of the processing of your personal data has not been handled in accordance with the GDPR.

Keeping your personal data secure

We take your privacy very seriously and comply with our obligations under the GDPR by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate security measures are in place to protect personal data.

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We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

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